From Mechanical to Memorable — How a HVAC Business Doubled Revenue by Owning the Airwaves
Amazing Morrow
2023
Since
2023
$14M+
Annual Revenue
40%
Less Marketing Spend
Zero
Monthly PPC Spend
Before the name Amazing Morrow meant anything in Houston, they were just another solid HVAC company with a solid team doing solid work. They had trucks. They had tools. They had heart.
But no one knew their name.
They were spending millions on pay-per-click and direct mail, but still blended into the crowd like khakis at a contractor convention. Leads were trickling in. Growth was stalling. Sound familiar?
The Strategy:
When they partnered with Wizard Ryan Chute at Wizard of Ads®, the mission became clear:
- We started with questions, not answers.
- Who are you really?
- What do you stand for?
- Why should anyone remember your name in the moment their AC gives up on the Houston heat?
That led to the moment everything changed.
We met Mr. Morrow, the cartoon character on their logo, that nobody really knew.
So we gave him a voice and personality. We turned Morrow Mechanical into Amazing Morrow.
Here’s what we did:
- Created intentionally silly, unforgettable radio ads—designed to anchor in the brain for the moment something breaks.
- Brought their unknown mascot to life as “Mr. Morrow,” a vintage-sounding character with timeless appeal.
- Rebranded from "Morrow Mechanical" to "Amazing Morrow"—with updated identity, voice, tone, and image.
- Dropped low-performing, overpriced PPC, increasing direct mail with a strong call to action, while doubling down on auditory messaging to the masses.
The Results:
In October 2022, they were pacing $6.5M in annual revenue. Today? They’re on track for $14M+.
But this isn't just about the numbers.
- Radio listeners called to complain about the ads, then booked their service!
- Inbound leads from both customers and job seekers surged!
- Marketing spend dropped 40% from millions to hundreds of thousands
- They cut PPC spending entirely!
- The brand became magnetic, not invisible.
Amazing Morrow didn’t just grow revenue. They multiplied their reputation, reach, and relevance.
Why It Worked:
Your marketing shouldn't just chase today’s customer. It should persuade tomorrow’s prospect.
Most HVAC companies spend most of their marketing money trying to look like everyone else.
We helped Amazing Morrow become the company people remember when they need someone they trust.
- Industry: Home Services / HVAC
- Location: Houston, TX
- Growth: $6.5M → $14M
- Strategy Focus: Branding, Radio, Image, Identity (Strategic Weirdness)
Do You Want Your Brand To Be A Household Name, Too?
Let’s talk about how to make your business Ammmazing as Morrow’s.
Because being remembered beats spending money on ads that just sound like ads.
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