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Best Ads and Ad Campaigns of All Time

Ryan Chute
Ryan Chute
March 4, 2022
Best Ads and Ad Campaigns of All Time

We are exposed to countless amounts of ads in our lifetime. Most we don't remember, but there are some that we will never forget — and more likely than not, we are universally remembering the same ones. So, why do these ads remain in our heads years and years later? It certainly isn't on accident. The truth is, the best ads follow a very specific and thought-out formula created and designed by some of the most talented advertising wizards. They are the masterminds behind what makes these advertisements truly legendary. If making famous ads was easy, we'd probably remember most of the ads we've consumed throughout our lives, but we don't. Legendary ads aren't created overnight — it takes careful planning and a lot of wizardry. What wizardry do you ask? Well, you're in the right place. We've got the spellbook on the greatest ads of all time and how you can join the roster of legends.

4 Basic Types of Advertising

Advertising has come a long way over the years. The digital age has certainly transformed how we advertise in the modern world. However, we've also remained to keep using the same traditional mediums as they are still highly effective. Let's go over the four most basic types of advertising used today.

Internet Advertising

Starting with our most modern advertising platform, the internet. Internet advertising is a form of advertising that uses the internet and the World Wide Web to deliver marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising) and mobile advertising. Internet advertising evolved rapidly in the early years of the 21st century with the emergence of web banner advertising, text ads and then rich media ads. In 2022, global spending on internet advertising is expected to exceed $250 billion.

TV Advertising

TV Advertising

TV advertising is a form of advertising that uses television commercials to deliver messages to consumers. TV advertising is one of the most popular forms of advertising, and it is used to promote a wide variety of products and services. One of the benefits of TV ads is that they can reach a large number of people at once. Additionally, TV advertising can create an emotional response in viewers, which can make them more likely to remember the advertisement and what it was for. TV advertising is also effective at building brand awareness. When viewers see an advertisement multiple times, they are more likely to remember the product or service being advertised and to consider purchasing it in the future. Want to enhance your TV advertising? At Wizard of Ads®, we help businesses become advertising masters. With our acclaimed expertise, you’ll soon be generating ads that attract more customers and boost sales.

Radio Advertising

Radio advertising is a form of marketing communication that uses radio stations to deliver advertising messages to the listening public. Radio advertising may be local, regional or national in scope. It may be targeted to specific demographic groups, or it may be broad-based. Radio advertising has been around since the early 1920s, and it continues to be a popular marketing medium today. Several things make radio advertising an attractive marketing option. For one thing, radio reaches a large audience. In the United States, there are more than 234 million radio listeners. That’s a lot of potential customers! Radio advertising is also very affordable. It’s usually less expensive to advertise on the radio than it is to advertise on television. And, because radio commercials are brief, they don’t require a big investment in time or money.

Print Advertising

Print advertising is a form of advertising that uses printed materials to promote a product or service. Some of the most common forms of print advertising include newspapers, magazines and direct mail. Print advertising can be a very effective way to reach out to potential customers and generate leads because it allows businesses to target a specific audience based on their interests (i.e. advertising a make-up line in a women's magazine). However, it is important to make sure that your print advertisements are well-designed and engaging to achieve the best results.

8 Best Ads and Ad Campaigns of All Time and Why They are Successful

Now that you know the four basic types of advertising and how they are effective, let's go over the best ads and ad campaigns we’ve seen throughout the years.

Google - Year in Search

Google - Year in Search

Let's start with Google's "Year in Search" ad. This popular ad campaigned on the internet as a Youtube video back in 2010. It was ranked as one of the best ads of that year. The video is a montage of the most popular Google searches from 2009 to 2010. The ad is interesting because it doesn't focus on selling a product or service. Instead, it focuses on showing the viewer what has interested people over the past year. This makes it a great way to connect with potential customers. It also gives them a glimpse into what Google is all about: providing information to their users. This type of advertising is called "brand marketing." It's a way to build awareness and create an emotional connection with potential customers. When done well, it can be very effective in getting people to remember your company or product.

Procter & Gamble - Proud sponsors of Moms

Next on the list is Procter & Gamble's "Thank You, Mom" tv commercial ad. This ad came out in 2012 and was one of the best ads of the year because it showed the power of a mother's love. It was very emotional and tugged on people's heartstrings. The ad also provided a feeling of nostalgia. It showed different mothers from all over the world helping their children with various activities. Nostalgia marketing is a powerful tactic that can be very effective in getting people to make buying choices. In the commercial, different Olympians thanked their mothers for everything they had done for them. The ad was very effective in showing how much mothers mean to their children. This made it very memorable and truly resonated with viewers.

Coca-Cola - Share a Coke

This ingenious ad campaign started in 2011 in Australia. Coca-Cola took its famous logo and replaced the text with 150 common first names. For example, “Share a Coke with John” or “Share a Coke with Sarah.” This was a fun and unique way to motivate consumers to buy a Coke and share it with friends and family. The campaign was an instant success and was eventually rolled out to other countries. So what made this ad campaign so successful? There are several reasons. First of all, it was very creative and unique. Most people had never seen an ad like this before. Secondly, the campaign was very interactive. Consumers could go online and find out what name was on their Coke bottle. And lastly, the campaign was very social media-friendly. Consumers could post photos of themselves with their “Share a Coke” bottles on social media websites like Facebook and Twitter, which boosted Coca-Cola's brand awareness.

Absolut Vodka - The Absolut Bottle

In 1986, the famous Andy Warhol created Absolut Vodka's famous print ad campaign, "The Absolut Bottle." This campaign was one of the best ads of its time because it took the generic shape of the Absolute bottle and made it the most recognizable bottle at the time. The print ads were designed to make the bottle look like it was part of the environment, i.e. yellow cabs arranged in the shape of a bottle. This campaign was so successful that it ran 25 years and is still recognized today as one of the best ads of all time. When you can take a generic product and made it a work of art that grabs people's attention, that is where true print ads thrive.

Volkswagen -Think Small

Volkswagen - Think Small

Let's go back in time to an even older print ad campaign, Volkswagon's "Think Small" ads. This campaign challenged its viewers with the idea that driving a smaller German car instead of the bigger, more popular American car was the cool new thing. Mind you, the ad came out 15 years after World War II when everyone was driving American cars that were HUGE by comparison. The "Think Small" campaign was a hit and helped Volkswagon become one of the most successful car companies in America. It played off of Americans' pride in their country and their desire to be seen as cutting-edge and fashionable.

California Milk Processor Board - Got Milk? (feat: Wolverine)

One of America's most famous ad campaigns, "Got Milk" really hit it home when it featured Wolverine. The California Milk Processor Board's print ad came out in 1993 and featured the X-Men character with a milk mustache and the slogan, "I'm the best there is at what I do, and what I do is drink milk." The ad was so popular that it was even turned into a TV commercial. The California Milk Processor Board did a great job of playing to Wolverine's persona as a badass superhero. The ad's clever slogan and visual punch helped it stand out from other milk ads at the time. It's no wonder that it became one of the best-known milk ads in America.

Apple - Get a Mac

Apple's "Get a Mac" commercial ad was one of the best commercials of all time because it was funny, relatable and memorable. The ad campaign ran from 2006 to 2009 and featured Mac (played by Justin Long) and PC (played by John Hodgman) competing with each other in a series of tongue-in-cheek ads. The ads were so popular that they spawned several parodies, and even today, people still reference the "Get a Mac" ads when talking about Apple and PC rivalry. The ads were successful in highlighting the differences between Macs and PCs and made Macs seem cooler and more user-friendly than PCs. They also provided a 42 percent increase in Apple's market share growth.

KFC - "FCK" Apology Ad

KFC's "FCK" Apology Ad was one of the best ads in recent memory. The ad was in response to when the business ran out of chicken in the U. K. in 2018. In the print ad, it shows an empty KFC bucket with the letters jumbled around to read "FCK." The ad was praised for its humor and honesty. It was a refreshing change from the usual corporate apologies, which are often dry and formulaic. The ad also helped to increase KFC's sales in the U. K. after the chicken shortage. The jumbled letters created a visual pun that was amusing and memorable, and rather than trying to gloss over the problem, KFC owned up to their mistake and apologized publicly. This showed that the company was willing to be transparent and accountable for its actions, which promoted positive feelings about the brand.

Bonus - An Ad that Went Terribly Wrong

While it’s always important to share the good ads, it's just as important to share the bad ads as well. Bad ads are a standing example of what you shouldn’t do when creating your ads, so let’s get into it.

Facebook - Introducing Meta Video Ad

Facebook is no stranger to creating interesting and innovative ad campaigns. However, their latest attempt, "Introducing Meta," was anything but a success. The ad features Facebook founder and CEO, Mark Zuckerberg giving a walk-through on how he is changing his company name to "Meta" and introducing his new project, "The Metaverse." This ad was a huge flop because first, they have Zuckerberg, one of the most awkward and controversial figures in recent years, presenting the commercial. The ad also gives off an unsettling "Black Mirror" vibe if you also mix it with the longest and most boring infomercial you can think of. In the end, this campaign was nothing more than a mess — and a costly one at that, dipping their trustworthy score by 6.2 percent. If you want to create legendary ads that are remembered for years to come, contact Wizard of Ads® today. Our team of advertising wizards will help you create engaging, entertaining and profitable ads that stand out from the competition. With our help, you can boost your sales and take your business to the next level. Contact us today to get started!

(Online)
(Offline)
(Commercial Ads)
Ryan Chute
Ryan Chute

Helping small businesses become BIG brands with a holistic marketing strategy that speaks the same language across all sales and marketing channels.

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Frequently asked questions

Questions? We’ve got answers.

Who does the Wizard of Ads® for Contractors work with?

Wizard of Ads® for Contractors work with healthy and growing Residential Home Service Contractors hungry to grow by multiples, like you.

You are ready, willing, and able to grow your business. You are open to change and are seeking a distinctive angle of approach to gain the time and attention of a too-busy public.

You know that lasting relationships take time, patience, and good energy to nurture and cultivate. We carefully enter into every arrangement with the intention of working with you for as long as you own your business. You prefer lasting partnerships.

You are already a solid operator. You have successfully grown your business and appreciate the impact the right brand story will have to get to the next level in your operation. You know a strong relational message takes time to gain momentum, but it’s worth the one-time short-term discomfort for the long-term gains.

Marketing cannot fix a failing business.

We accelerate what’s already happening in a business. If your business is on the rocks, marketing will only speed up the inevitable.  

You’re focused on lasting change that leads to exponential, profitable growth, not just sales at any cost. Intuitively, you know that communication that enhances every element of your customer's experience and your employee's culture is the key to your success.

How does the Wizard of Ads® for Contractors charge?

Traditional marketing agencies are designed to capture the greatest amount of revenue from a client, regardless of results. Every last item is billed and expensed to the client. Typical agency fees can represent a whopping 55% of the entire advertising budget. That means a $5 million dollar advertising budget, you would spend $2.75 million on agency fees.

Think of Wizard of Ads® for Contractors as the Anti-Agency.

Our income is not tied to your advertising budget. Our income is exclusively tied to your growth. Our goal is to maximize your advertising impact with the lowest reasonable spend. This allows you to spend only what is necessary or to put extra horsepower into aggressively growing in your market.

The genius of this model is that it perfectly aligns our motivations as true partners for exponential profitable growth without the pain of being unaffordable. Ultimately, we are confident in taking the risk of being underpaid in the first few years because we know the results always speak for themselves.

Next, we do not accept commissions, referral fees, kickbacks, or other compensation from any service providers we recommend or engage for production work. Most agencies do. This includes the 15% agency commission for media buying. This approach is considerably different from the compensation plan employed by most advertising agencies, as it eliminates any potential conflicts of interest and allows us to focus our entire attention on helping you grow your business profitably as a true partner. For example, a $500,000 annual media buy would involve a $75,000 commission that we would have removed directly from your media providers' invoices.

This is the perfect pricing model for Residential Home Services.

By tying ourselves to gross revenue, we only have one motivation. Your motivation. We have no motivation to convince you to spend more money on marketing than what is necessary, and since we are a variable expense to sales, we NEVER become too expensive to have us on your team.

In almost every case, we end up lowering the amount of money you spend. We will stay within your planned marketing budget, including your media spend, production, and our Annual Fee. Add on the fact that you get any and all commissions back for media buys and various services provided by outside providers, and you will actually save money having us on your team.

Don’t forget, we have the largest buying power in North America for media buying, meaning for every dollar you spend buying media, we only spend 27 cents on average. This stretches your reach, impact, and frequency in a way no other agency (or yourself) can achieve on your own, saving you hundreds of thousands of dollars, eventually millions, every single year.

Clients who heed our advice and embrace our Marketing Strategy quickly add $1 million in incremental revenue to their business, making your investment a smart bet and a bit of a no-brainer.  

There is no longer any guesswork, hope, or fear that our marketing strategies are going to work. If our client’s are able to abandon any limiting beliefs about marketing, deliver operational excellence, and play the long game, our marketing strategy will accelerate their profitable growth.

Wizard of Ads® for Contractors pricing model is based solely on the topline revenue of your company. It consists of an Upfront Fee and an Annual Fee. These fees are inclusive of scheduled travel, services, and all other expenditures as outlined in the Consulting Agreement.

The Upfront Fee covers the intensive Uncovery Process, the first year’s Media Buy, the Creative Process, and the Market Research while the Annual Fee goes toward implementation, ongoing creative and consulting, and next year's media buy. You get a team of 3.5 people, with direct access to a top tier Creative Lead and Media Buyer, and on-demand access to me as your Master Strategist. You will also have a full-time Account Manager keeping everything on track.

While the upfront does have an initial pinch, it is easy to amortize the investment over the many years we will be working together to grow your business. Wizard of Ads® retain clients for 10 years, on average. The sale of the business is the number one reason for termination. We actively terminate the bottom 1% of clients who are unwilling or unable to follow our strategies.

Wizard of Ads® for Contractors believes that all rewards should be directly correlated to the success of our clients. This means that the Wizard of Ads® for Contractors only receives a raise when the company achieves growth. For example, if your gross sales for the year have increased by 25%, the Annual Fee you pay us in the following year will also be increased by 25%. Likewise, if your gross sales decrease, our Annual Fee will decrease by the same percentage during the following year.

This is an exceptionally easy and fair way to track and reward success. This model was developed by Wizard of Ads® over 35 years ago and has served us well because it serves our clients well.

As a rule of thumb, we take the risk of working for considerably less than our actual value in the first few years as we help accelerate growth. This means you need to be willing to pay us exceptionally well when you start doing even better.

When should I engage The Wizard of Ads® for Contractors?

There are four key revenue stages for engagement with the Wizard of Ads® for Contractors.

  1. Under $3.6 million in revenue
  2. Between $3.6 and $10 million in revenue
  3. Between $10 and $20 million in revenue
  4. Over $20 million in revenue

Under $3.6 million in revenue is an investment in your brand. This will serve you well in establishing your brand story early on and help you with your name, logo, and truck wrap design. It's easier to create pictures from a story than it is to make a story based on pre-drawn pictures. You'll be glad you did. Everyone on a fast path to growth is.

Most clients start with Wizard of Ads® for Contractors between $3.6 and $10 million in revenue. They have often seen a natural ceiling with their leads for demand service and are looking for ways to push past the ceiling. This can only be done with a properly executed brand strategy, specifically in mass media with a sticky story.

Between $10 and $20 million in revenue, Wizard of Ads® for Contractors has some natural economies of scale. This is a sweet spot where Wizard of Ads® for Contractors can offer some added value in getting the ball rolling.

Over $20 million in revenue is actually the lowest cost point of entry as a percentage of revenue, but not the cheapest time to start with the Wizard of Ads® for Contractors. Leveraging all economies of scale aside, we have been left out of the upside along the way, so engaging when over $20 million in revenue means we have to mend a lot of fences damaged along the way. This is also where clients see significant savings in their media buys and production costs.

There are also three market sizes to consider.

  • Primary Markets are the top 50 cities in America.
  • Secondary Markets are the smaller cities in America.
  • Tertiary Markets are the more rural trade areas in America.

When considering an engagement with The Wizard of Ads® for Contractors, consider what size market you are in. For example, a $3.6 million company in a Primary Market will struggle to get the necessary reach needed to make a splash. You either have to be more patient than a larger company or spend more money to accelerate your reach.

Alternatively, a $5 million company in a Secondary Market will look like a pretty darn big fish in a medium-sized pond.

A $20 Million company in a Primary Market will feel like a $50 million company using our strategies to potential customers.

The key to remember is that the earlier you start with the Wizard of Ads® for Contractors, the lower the investment to get started. As they say, the best time to plant a tree was 20 years ago. The second best time is today.

Are production costs included in your fees?

The Wizard of Ads® for Contractors Creative Lead will create the ad copy, cast the voice actors, source the production house, direct the performance, pick the music bed, manage all the edits, and provide you with the completed ad for final approval before sending to air on your behalf. This is included in our fees.

You pay for the production house, actors, royalty-free music, and jingles directly to avoid any potential for markups, commissions, or management fees.

We have many friends in the industry that give our clients good deals due to the large volume of work we provide them. We will introduce you to them.

How long before a brand-forward strategy starts working?

In approximately three months of activation, we’ll just be getting live on air. In six months (3 months on air), you’ll be getting anecdotal feedback from people that you are being heard, but there will be no direct line to revenue.

After 6 months on the air, you’ll think you made the biggest mistake of your life signing up for this branding nonsense. After 9 months on the air (12 months in) you’ll see the light at the end of the tunnel.

At 12 full months on the air, you’ll know why you did this branding thing. Two years from now, we'll be clinking champagne flutes as you wonder why you didn’t do this sooner.

How long before we’re live?

The general guideline is 70-120 days, depending on the level of production needed and if there is a name change to your business.

This includes an onsite visit, a deep dive into research, and getting things created, negotiated, approved, produced, and live on the air.

  • Uncovery - 15-30 days based on travel. 1-2 days onsite.
  • Research - 30-60 days based on the scope of work.
  • Creative and Media Buy Process - 45 to 60 days
  • Offline Production - 15 days for radio. 30 - 60 days for television.
  • Online Production (if switching) - 60 days

This means planning for roughly 90 to 120 days in the proper development and production of a completely unique Marketing Strategy before anything hits the airwaves.

Are you exclusive?

Creatively, yes. During the term of this Agreement, all Creative Partners assigned to your Account shall not engage, directly or indirectly, as an employee, officer, manager, partner, consultant, agent, owner, or in any other capacity, in any competition of the client, including any company engaged in marketing consulting.

For clarity, the Creative Partner is defined as the individual Wizard of Ads® Partners who is responsible for creating your creative strategy and ongoing creative copy. Competition is defined as companies that engage in the same industry and business units (e.g., HVAC, Plumbing, etc.) as you. The market area is defined as the area where the marketing message naturally reaches through DMA or 60 miles from the city center of the client's service area(s).

Naturally, we exclude any potential future competition in markets where you are not currently active at the date of signing.

We do not limit Media Buyers in any market. Media Buyers get better deals for larger volumes, making it beneficial for the client to have the Media Buyer available to do as many buys as possible to secure the best deals on the client’s behalf.

Do you do digital marketing?

In rare circumstances, Wizard of Ads® for Contractors will provide specific digital marketing solutions. Wizard of Ads® has very specific Partners that provide digital services that serve Residential Home Services effectively. Under no circumstances will digital marketing services be offered without Wizard of Ads® for Contractors' core solution.

It is most likely that Wizard of Ads® for Contractors will work with your existing digital partners and suppliers. If you do not have a reliable digital provider, we would be happy to introduce you to a number of great providers that play nice with Wizards.

Do you do jingles?

Wizard of Ads® for Contractors can assist you in getting a jingle for your business. Like any other tactical element of a marketing strategy, we do not produce a jingle for the sake of a jingle.

If you do not have a story or a strategic reason to have a jingle...or an ad campaign to tie it to, do not waste your hard-earned money on a jingle. You are wasting your time and money.

When you do build a single unified marketing strategy that incorporates a jingle for a specific (often scientific) reason, we have a Jingle Wizard who has studied the art and science of jingle design.

He will score you an original, royalty-free jingle, including professional singers, musicians, and producers. He will not knock off a generic jingle from a publicly available music bed that sounds like everyone else's jingle.

Your jingle will serve a very specific reason and produce a very specific result. Have you guessed how much we love jingles yet?

Who owns the copyrights?

Wizard of Ads® for Contractors owns your copyright for two very specific reasons. We also provide a fair use clause in all contracts to ensure you are in no way limited to the access of your creative works, whether you are working with us or not.

The first reason we own your copyright is to ensure that we do not have to go up against our own creative works in other markets we serve. This means you are not allowed to lend, give, borrow, tweak, rent, lease, or sell your creative works to any other company at any time.

The second reason we own your copyright is that we can establish a one-time value for your creative works in the event that someone steals the content. Upon selling you the copyrights, you can go after the perpetrator for theft and make a considerable bounty in a slam dunk case.

Here is how Wizard of Ads® word the fair use of your copyright for as long as your business is in operation:

All writing and/or marketing materials we create for you are not works-for-hire. Wizard of Ads® for Contractors hereby irrevocably grants you, and your successors in interest, the non-exclusive, royalty-free, non-transferable, and worldwide right to use the Works in connection with the marketing of your business pursuant to the Marketing Strategy for so long as your business is operational.
How do I measure brand results?

There are a number of interesting ways to measure results. Some people like to get unique identifying telephone numbers, or create branded URLs that redirect to landing pages or the website. However, much of this is a waste of time and energy as it never tells the true story of the brand journey and how it affected the decision-making process.

Other indicators of brand effectiveness include tracking new customers, reactivated customers, or running a brand equity survey to get a sense of your share of mind. Digitally you will see direct search increase, which cannot be affected by anything digital, as well as branded keyword inquiries increase. You’ll, of course, need to get your digital people to add these to your campaigns if you hope to see an increase in conversions.

Wizard of Ads® for Contractors tracks the simplest of indicators. Top line revenue. When your branding takes effect, and the company responds in kind from the phone call or form fill-on, top-line revenue will increase. Efficacy is plotted on a T12, and total lead volume from all sources is tracked.

12 things you should know before signing up.
  1. Quality relationships take time. Branding is a long-term strategy. That’s why most contractors do it wrong, or not at all. There is always a lag between the start of the new campaign and the time it takes your customers to connect the dots. You MUST BE READY, WILLING, AND ABLE to endure this lag period. In our experience, the lag is typically 6 to 9 months, depending on how competitive the marketplace is, your company’s reputation, your budget in relation to reach, and the eight uncontrollable environmental factors. During this time, we will be helping you implement a transition plan to ease the pain. The good news is that this lag only happens once.
  2. Decisions by Committee. We completely reject the notion of decisions by committee. We work with a single, courageous decision-maker. We welcome decision influencers, but we only look to the Owner for the final decision. All decision-makers and influencers must be involved in the Uncovery and Marketing Strategy Presentation if they want to offer input in the future. It is critical that we have a 100% fully approved plan that can be defended and championed by all leaders in the organization.  
  3. Proven Strategy. That means we are not the low-cost provider. With nearly 200 home service clients and a book of strategic devices, tools, and tactics, this isn’t a guessing game for us. We know what to do to make your externally triggered grudge purchase appealing to your potential buyers. If you can deliver the goods, we can continue building relationships. If you are uncomfortable with the idea that you are paying us less now so that you can pay us considerably more once revenues allow, please do not commit. We intend to be your true partners, in sickness and in health...so long as you own your business.
  4. Automatic Payments. Everything is on automatic payments. If you struggle with managing cash flow, figure that out in your business first. We accept all major credit cards and ACH payments.
  5. We Cause Problems. If you don’t have a capacity issue now, I promise you will in about 9 months. Let’s deal with recruitment out of the gate as part of your comprehensive marketing strategy.
  6. We Own the Copyrights. All writing and/or marketing materials we create for you are not works-for-hire. We irrevocably grant you, and your successors in interest, the non-exclusive, royalty-free, non-transferable, and worldwide right to use the Works in connection with the marketing of your business pursuant to the Marketing Strategy for so long as your business is operational.
  7. Brand Building. We will be steering you to limit the use of discounts, rebates, coupons, and sales to attract clients. We know this feels counterintuitive to many, and we will clarify our reasoning. Rest assured, we have considerable experience in creating similar offers that are not damaging to your profitability, your brand’s integrity, and your preferable long-term client relations.
  8. Creative Authority. We must have creative authority over the words. You can accept copy as written or reject it outright, but you cannot modify the words yourself. If you do not like something as written, we are happy to discuss it and make the necessary change to maintain the integrity and intention of the words chosen. Alternatively, we will scrap the concept and create new copy that you are happy to get behind 100%.
  9. Proprietary Algorithm. The media buy must be structured in a very specific way, including running a full 52-week schedule. It is based on brain chemistry, not P&Ls. Once we have committed to the buy, it’s important to avoid adjustments unless they are calculated additions.
  10. Knucklehead Factor. You should expect knuckleheads. For example, when you start running ads that are certain to get attention, you need the courage to continue running those ads, even when you receive complaints. We celebrate complaints. It means we’ve made people feel.
  11. Digital Weasels. In about three months from the time your advertising campaign hits the airways, your digital marketers will show you a marked increase in direct and organic traffic. Some Digital Marketers will mistakenly claim this success as their own. Done properly, you can continue to spend less and less on digital lead generation by increasing your branded keyword online presence.
  12. Annual Marketing Meetings. Travel permitting, we prefer to hold Annual Marketing Meetings (AMMs) outside your city. Years of experience have taught us that we get better results when decision-makers are outside their sphere of influence, away from the day-to-day distractions of the office.

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