(Paid Advertising)

Inductive Reasoning: The Fingertips Of An Ad Genius

Ryan Chute
Ryan Chute
September 20, 2022
Inductive Reasoning: The Fingertips Of An Ad Genius

What is inductive reasoning vs. deductive reasoning? In marketing and advertising, some of the best minds use inductive reasoning to create incredible campaigns. Looking at successful campaigns, they can analyze what made them work so well and apply those principles to new projects. This reasoning has led to some of the most creative and effective advertising ever crafted. While deductive reasoning relies on facts and figures, the inductive reasoning definition uses patterns and trends to generate creative solutions. That makes it an essential tool for anyone in the advertising industry. By understanding how inductive works, you can learn to come up with better ideas for your next campaign.

What are Deductive and Inductive Reasoning?

You, me, and your customer claim we use deductive reasoning, but it simply isn't true. The basis of the deductive reasoning scientific method requires us to work diligently to disprove what we believe. Does anyone do that? Not usually. Instead of using deductive reasoning, we use inductive. We seek out information that confirms our values, beliefs, instincts, and preferences have been correct. Our confirmation bias kicks in, assuring us that contradictory information is not correct when confronted with it. We dismiss it with a mental finger-flick. For example, let's flick away this contradictory information. I am an ad writer: confirmation bias, inductive reasoning, and magical thinking sparkle at my fingertips. My job is to speak to what is already within you. You have more than enough information. Let me agree with what you already believe. Google and Facebook's algorithms will show us content that only reaffirms our existing opinions instead of expanding our horizons. We deem disagreeable people to be imbeciles, and anyone who disagrees is either uninformed or misinformed.

The Nonexperts

"Hoare writes with the license of the nonexpert; you can feel the delight he takes in being unbound by anything but his enthusiasms." — John Williams

In this quote, John Williams describes Philip Hoare. Yet Williams could have been describing me. I am a nonexpert; I can come to my own conclusions. You are a nonexpert, too. So is your customer. The people we're trying to influence are, by and large, nonexperts. They haven't been trained in the nuances of our product or service. They don't have the years of experience that gives them a deep understanding of the things we take for granted. We have to speak the customers' language, not ours. We have to make it easy for them to understand what we're offering and why it's valuable. That is why, when we're trying to sell them something, we must remember that they don't know what we know. Need help in your quest? We've got it in the can. Book a call with Ryan Chute of Wizard of Ads®.

Inductive vs. Deductive Reasoning

Inductive vs. Deductive Reasoning

The vast majority of people reason inductively. They arrive at their conclusions using their experiences, world views, and observations to generalize. Deductive reasoning is different. When you use deductive reasoning, you start with a generalization. You then use that generalization to come to a particular conclusion. The difference between inductive and deductive reasoning is pretty simple when you think about it in those terms. With deductive reasoning, you go from broad to specific. In other words, with inductive, you go from the particular to general. Here are examples of inductive and deductive reasoning: Inductive Thinking: All of the dogs I have seen are friendly. Therefore, all dogs must be friendly. Deductive Reasoning: All dogs are animals. Animals are breathing creatures. Thus, all dogs are breathing creatures. Inductive vs. Deductive Reasoning: Which is better?

Inductive reasoning is the way to go if you want to come to a conclusion based on perceived evidence. Deductive reasoning can only conclude if your premises are true. As you can see, both types of reasoning start with a premise (or multiple premises). But deductive reasoning arrives at its conclusion using logic, while inductive does not. It relies on observation and experience instead. Most people use both types of reasoning but tend to favor one over the other. You can see this in the way that people argue. Some people will start with a specific example and then try to generalize from that example. Other people will begin with a generalization and then try to apply it to a particular situation. The difference between these two reasoning styles is critical, but it's also crucial to remember that they aren’t mutually exclusive. Deductive reasoning is used to arrive at a specific conclusion, and inductive is used to generalize.

So, what does all of this have to do with advertising?Well, the best advertisers use both types of reasoning. They don't just rely on one or the other. They use deductive reasoning to develop a specific message they want to communicate. They use inductive reasoning to create a general strategy that will resonate with their target audience. The best ads are those that can strike a balance between these deductive vs. inductive reasoning. They can take a specific message and make it resonate with a broad audience. They can do this by using the fingertips of an ad genius.Ad geniuses are those who can think distictively. They devise creative solutions to problems others have never even considered. They do this by using inductive reasoning.Ad geniuses use inductive reasoning to come up with their best ads. They start with a specific message that they want to communicate. Then they use inductive reasoning to figure out how to make that message resonate with a broad audience. The best ads are the ones that make us think, "Why didn't I think of that?" Usually, the answer is that the person who came up with the ad was using inductive reasoning. So, next time you're stuck on how to communicate a message, try using inductive reasoning. It might help you devise a solution that others have never even considered.

Deductive Logical Arguments Examples

Deductive Logical Arguments Examples

Here are a couple of deductive reasoning examples:

  • "All spiders have eight legs. A tarantula is a spider. Therefore, tarantulas have eight legs." For your deductive reasoning to be logical, your premise must be right. You assume that the statements "All spiders have eight legs" and "a tarantula is a spider" are true. Therefore, your reasoning is objective and true. In deductive reasoning, if something is true in a general class of things, it is also true for all class members.
  • "All dogs like to chase cats. My dog is a dog. Therefore, my dog likes to chase cats." That is another sound argument using deductive logic. The hypothesis is true (all dogs like chasing cats), and the given information is true (my dog is a dog). Therefore, it stands to reason that the conclusion is also true (my dog likes to chase cats).

Inductive Logical Arguments Examples

Here are a couple of inductive reasoning examples:

  • You have a coin bag. You pull three coins from it, each one being a penny. Your inductive logic proposes that all of the coins in the bag are pennies. Initially, you observe each coin taken from the bag was a penny. Your observation is right. However, your inductive reasoning does not mean what you’ve decided will be true.
  • Penguins are birds. Penguins can't fly. Therefore, all birds can't fly. If you believe this, your reasoning is not logical in this case.

The Sparkle at the Fingertips of Every Evil Genius

At the fingertips of every evil genius sparkles confirmation bias, inductive reasoning, and magical thinking. Please do not think of me as an evil genius, for I am the genius that agrees with you. Explaining magical thinking can get kind of messy. Kurt Andersen does his best to below:

"Americans have always been magical thinkers and passionate believers in the untrue."

— Kurt Andersen

Andersen explains America's origins, dating back to when the Puritans in New England wanted to create a Christian utopia. They waited for what they believed was the imminent second coming of Christ and the End of Days. People were convinced in the south that this place they had never been, Virginia, was full of gold. They believed they could pluck it from the dirt there. For 20 years, the Puritans stayed there, looking and hoping for gold before finally facing the facts. They finally accepted they weren't going to get rich overnight. After that, Andersen says, there were centuries of "buyer beware" charlatanism and medical quackery. There was also an increase in exotic, extravagant, and implausible cults and religions. Blend and amp up all those things together to get the 1960s. That was a time when people were entitled to their own truth and reality. The next generation welcomed the internet. Whether true, nutty, or magical, the internet gave those realities their own kind of media infrastructure.

The Basis of all Successful Advertising

The Basis of all Successful Advertising

"A wonderful story is dazzling and attractive, regardless of whether or not it is true. This is the basis of all successful advertising." — Roy H. Williams

John Williams' book review column is titled "Books of the Times." That's the column where he left the quote below as a recommendation of Philip Hoare's new book. Williams is the book reviewer for The New York Times. So, when he recommends a book, you can take it to the bank that it's worth reading. The book's title is "Albert and the Whale: Albrecht Dürer and How Art Imagines Our World." It is about the life and work of Albrecht Dürer, one of the most influential artists of the Northern Renaissance. Dürer was born in Nuremberg, Germany, in 1471. He died in 1528. During his lifetime, Dürer traveled to Italy, where he was greatly influenced by the art he saw there. He also made several trips to the Holy Land. These experiences helped him to develop a unique style that combined elements of both Italian and German art. His prints were trendy in his day and continue to be highly prized by collectors today. Many of his paintings are also highly regarded, although few of them have survived. Dürer was a master of various media, including woodcuts, etchings, and watercolors. Perhaps he is best known for his woodcuts, which are used to illustrate books and other publications. He also created several famous portraits, including one of Martin Luther. His art is notable for its realism and use of light and shadow to create a sense of depth. His work often depicted religious subjects, but he also did many secular works. Dürer was an extremely talented artist, and his work profoundly impacted the development of art in Europe. His legacy continues to be felt today, as his work is still highly respected by artists and art lovers.

Perhaps more important than the book's content was the review Williams left of its author: "Hoare writes with the license of the nonexpert; you can feel the delight he takes in being unbound by anything but his enthusiasms." — John Williams

In other words, Hoare was not an academic. Still, he had a profound love for the subject matter and could communicate that passion in his writing. That is something that all great writers share, regardless of their field of expertise. The lesson here is that you don't need to be an expert to write compelling content. You just need to have a genuine passion for your topic and the ability to communicate that passion to readers. Who knows? Your work could have a significant impact on the way people think about your chosen topic. If you're passionate about something, don't let a lack of formal training stop you from sharing what you know. Are you in the home services industry? Do you need help with your marketing strategy? Book a call with Ryan Chute of Wizard of Ads® today.

(Inductive Reasoning)
Ryan Chute
Ryan Chute

Helping small businesses become BIG brands with a holistic marketing strategy that speaks the same language across all sales and marketing channels.

Share this:
subscribe for free stuff

Secret Formulas Periodical.

Rare, bizarre, and unexpected tools, tactics, and techniques for profitable persuasion beamed directly to your pocket periodically, without warning.

(No spam. No strings.
Let's grow your home
service business.)
Frequently asked questions

Questions? We’ve got answers.

Who does the Wizard of Ads® for Contractors work with?

Wizard of Ads® for Contractors work with healthy and growing Residential Home Service Contractors hungry to grow by multiples, like you.

You are ready, willing, and able to grow your business. You are open to change and are seeking a distinctive angle of approach to gain the time and attention of a too-busy public.

You know that lasting relationships take time, patience, and good energy to nurture and cultivate. We carefully enter into every arrangement with the intention of working with you for as long as you own your business. You prefer lasting partnerships.

You are already a solid operator. You have successfully grown your business and appreciate the impact the right brand story will have to get to the next level in your operation. You know a strong relational message takes time to gain momentum, but it’s worth the one-time short-term discomfort for the long-term gains.

Marketing cannot fix a failing business.

We accelerate what’s already happening in a business. If your business is on the rocks, marketing will only speed up the inevitable.  

You’re focused on lasting change that leads to exponential, profitable growth, not just sales at any cost. Intuitively, you know that communication that enhances every element of your customer's experience and your employee's culture is the key to your success.

How does the Wizard of Ads® for Contractors charge?

Traditional marketing agencies are designed to capture the greatest amount of revenue from a client, regardless of results. Every last item is billed and expensed to the client. Typical agency fees can represent a whopping 55% of the entire advertising budget. That means a $5 million dollar advertising budget, you would spend $2.75 million on agency fees.

Think of Wizard of Ads® for Contractors as the Anti-Agency.

Our income is not tied to your advertising budget. Our income is exclusively tied to your growth. Our goal is to maximize your advertising impact with the lowest reasonable spend. This allows you to spend only what is necessary or to put extra horsepower into aggressively growing in your market.

The genius of this model is that it perfectly aligns our motivations as true partners for exponential profitable growth without the pain of being unaffordable. Ultimately, we are confident in taking the risk of being underpaid in the first few years because we know the results always speak for themselves.

Next, we do not accept commissions, referral fees, kickbacks, or other compensation from any service providers we recommend or engage for production work. Most agencies do. This includes the 15% agency commission for media buying. This approach is considerably different from the compensation plan employed by most advertising agencies, as it eliminates any potential conflicts of interest and allows us to focus our entire attention on helping you grow your business profitably as a true partner. For example, a $500,000 annual media buy would involve a $75,000 commission that we would have removed directly from your media providers' invoices.

This is the perfect pricing model for Residential Home Services.

By tying ourselves to gross revenue, we only have one motivation. Your motivation. We have no motivation to convince you to spend more money on marketing than what is necessary, and since we are a variable expense to sales, we NEVER become too expensive to have us on your team.

In almost every case, we end up lowering the amount of money you spend. We will stay within your planned marketing budget, including your media spend, production, and our Annual Fee. Add on the fact that you get any and all commissions back for media buys and various services provided by outside providers, and you will actually save money having us on your team.

Don’t forget, we have the largest buying power in North America for media buying, meaning for every dollar you spend buying media, we only spend 27 cents on average. This stretches your reach, impact, and frequency in a way no other agency (or yourself) can achieve on your own, saving you hundreds of thousands of dollars, eventually millions, every single year.

Clients who heed our advice and embrace our Marketing Strategy quickly add $1 million in incremental revenue to their business, making your investment a smart bet and a bit of a no-brainer.  

There is no longer any guesswork, hope, or fear that our marketing strategies are going to work. If our client’s are able to abandon any limiting beliefs about marketing, deliver operational excellence, and play the long game, our marketing strategy will accelerate their profitable growth.

Wizard of Ads® for Contractors pricing model is based solely on the topline revenue of your company. It consists of an Upfront Fee and an Annual Fee. These fees are inclusive of scheduled travel, services, and all other expenditures as outlined in the Consulting Agreement.

The Upfront Fee covers the intensive Uncovery Process, the first year’s Media Buy, the Creative Process, and the Market Research while the Annual Fee goes toward implementation, ongoing creative and consulting, and next year's media buy. You get a team of 3.5 people, with direct access to a top tier Creative Lead and Media Buyer, and on-demand access to me as your Master Strategist. You will also have a full-time Account Manager keeping everything on track.

While the upfront does have an initial pinch, it is easy to amortize the investment over the many years we will be working together to grow your business. Wizard of Ads® retain clients for 10 years, on average. The sale of the business is the number one reason for termination. We actively terminate the bottom 1% of clients who are unwilling or unable to follow our strategies.

Wizard of Ads® for Contractors believes that all rewards should be directly correlated to the success of our clients. This means that the Wizard of Ads® for Contractors only receives a raise when the company achieves growth. For example, if your gross sales for the year have increased by 25%, the Annual Fee you pay us in the following year will also be increased by 25%. Likewise, if your gross sales decrease, our Annual Fee will decrease by the same percentage during the following year.

This is an exceptionally easy and fair way to track and reward success. This model was developed by Wizard of Ads® over 35 years ago and has served us well because it serves our clients well.

As a rule of thumb, we take the risk of working for considerably less than our actual value in the first few years as we help accelerate growth. This means you need to be willing to pay us exceptionally well when you start doing even better.

When should I engage The Wizard of Ads® for Contractors?

There are four key revenue stages for engagement with the Wizard of Ads® for Contractors.

  1. Under $3.6 million in revenue
  2. Between $3.6 and $10 million in revenue
  3. Between $10 and $20 million in revenue
  4. Over $20 million in revenue

Under $3.6 million in revenue is an investment in your brand. This will serve you well in establishing your brand story early on and help you with your name, logo, and truck wrap design. It's easier to create pictures from a story than it is to make a story based on pre-drawn pictures. You'll be glad you did. Everyone on a fast path to growth is.

Most clients start with Wizard of Ads® for Contractors between $3.6 and $10 million in revenue. They have often seen a natural ceiling with their leads for demand service and are looking for ways to push past the ceiling. This can only be done with a properly executed brand strategy, specifically in mass media with a sticky story.

Between $10 and $20 million in revenue, Wizard of Ads® for Contractors has some natural economies of scale. This is a sweet spot where Wizard of Ads® for Contractors can offer some added value in getting the ball rolling.

Over $20 million in revenue is actually the lowest cost point of entry as a percentage of revenue, but not the cheapest time to start with the Wizard of Ads® for Contractors. Leveraging all economies of scale aside, we have been left out of the upside along the way, so engaging when over $20 million in revenue means we have to mend a lot of fences damaged along the way. This is also where clients see significant savings in their media buys and production costs.

There are also three market sizes to consider.

  • Primary Markets are the top 50 cities in America.
  • Secondary Markets are the smaller cities in America.
  • Tertiary Markets are the more rural trade areas in America.

When considering an engagement with The Wizard of Ads® for Contractors, consider what size market you are in. For example, a $3.6 million company in a Primary Market will struggle to get the necessary reach needed to make a splash. You either have to be more patient than a larger company or spend more money to accelerate your reach.

Alternatively, a $5 million company in a Secondary Market will look like a pretty darn big fish in a medium-sized pond.

A $20 Million company in a Primary Market will feel like a $50 million company using our strategies to potential customers.

The key to remember is that the earlier you start with the Wizard of Ads® for Contractors, the lower the investment to get started. As they say, the best time to plant a tree was 20 years ago. The second best time is today.

Are production costs included in your fees?

The Wizard of Ads® for Contractors Creative Lead will create the ad copy, cast the voice actors, source the production house, direct the performance, pick the music bed, manage all the edits, and provide you with the completed ad for final approval before sending to air on your behalf. This is included in our fees.

You pay for the production house, actors, royalty-free music, and jingles directly to avoid any potential for markups, commissions, or management fees.

We have many friends in the industry that give our clients good deals due to the large volume of work we provide them. We will introduce you to them.

How long before a brand-forward strategy starts working?

In approximately three months of activation, we’ll just be getting live on air. In six months (3 months on air), you’ll be getting anecdotal feedback from people that you are being heard, but there will be no direct line to revenue.

After 6 months on the air, you’ll think you made the biggest mistake of your life signing up for this branding nonsense. After 9 months on the air (12 months in) you’ll see the light at the end of the tunnel.

At 12 full months on the air, you’ll know why you did this branding thing. Two years from now, we'll be clinking champagne flutes as you wonder why you didn’t do this sooner.

How long before we’re live?

The general guideline is 70-120 days, depending on the level of production needed and if there is a name change to your business.

This includes an onsite visit, a deep dive into research, and getting things created, negotiated, approved, produced, and live on the air.

  • Uncovery - 15-30 days based on travel. 1-2 days onsite.
  • Research - 30-60 days based on the scope of work.
  • Creative and Media Buy Process - 45 to 60 days
  • Offline Production - 15 days for radio. 30 - 60 days for television.
  • Online Production (if switching) - 60 days

This means planning for roughly 90 to 120 days in the proper development and production of a completely unique Marketing Strategy before anything hits the airwaves.

Are you exclusive?

Creatively, yes. During the term of this Agreement, all Creative Partners assigned to your Account shall not engage, directly or indirectly, as an employee, officer, manager, partner, consultant, agent, owner, or in any other capacity, in any competition of the client, including any company engaged in marketing consulting.

For clarity, the Creative Partner is defined as the individual Wizard of Ads® Partners who is responsible for creating your creative strategy and ongoing creative copy. Competition is defined as companies that engage in the same industry and business units (e.g., HVAC, Plumbing, etc.) as you. The market area is defined as the area where the marketing message naturally reaches through DMA or 60 miles from the city center of the client's service area(s).

Naturally, we exclude any potential future competition in markets where you are not currently active at the date of signing.

We do not limit Media Buyers in any market. Media Buyers get better deals for larger volumes, making it beneficial for the client to have the Media Buyer available to do as many buys as possible to secure the best deals on the client’s behalf.

Do you do digital marketing?

In rare circumstances, Wizard of Ads® for Contractors will provide specific digital marketing solutions. Wizard of Ads® has very specific Partners that provide digital services that serve Residential Home Services effectively. Under no circumstances will digital marketing services be offered without Wizard of Ads® for Contractors' core solution.

It is most likely that Wizard of Ads® for Contractors will work with your existing digital partners and suppliers. If you do not have a reliable digital provider, we would be happy to introduce you to a number of great providers that play nice with Wizards.

Do you do jingles?

Wizard of Ads® for Contractors can assist you in getting a jingle for your business. Like any other tactical element of a marketing strategy, we do not produce a jingle for the sake of a jingle.

If you do not have a story or a strategic reason to have a jingle...or an ad campaign to tie it to, do not waste your hard-earned money on a jingle. You are wasting your time and money.

When you do build a single unified marketing strategy that incorporates a jingle for a specific (often scientific) reason, we have a Jingle Wizard who has studied the art and science of jingle design.

He will score you an original, royalty-free jingle, including professional singers, musicians, and producers. He will not knock off a generic jingle from a publicly available music bed that sounds like everyone else's jingle.

Your jingle will serve a very specific reason and produce a very specific result. Have you guessed how much we love jingles yet?

Who owns the copyrights?

Wizard of Ads® for Contractors owns your copyright for two very specific reasons. We also provide a fair use clause in all contracts to ensure you are in no way limited to the access of your creative works, whether you are working with us or not.

The first reason we own your copyright is to ensure that we do not have to go up against our own creative works in other markets we serve. This means you are not allowed to lend, give, borrow, tweak, rent, lease, or sell your creative works to any other company at any time.

The second reason we own your copyright is that we can establish a one-time value for your creative works in the event that someone steals the content. Upon selling you the copyrights, you can go after the perpetrator for theft and make a considerable bounty in a slam dunk case.

Here is how Wizard of Ads® word the fair use of your copyright for as long as your business is in operation:

All writing and/or marketing materials we create for you are not works-for-hire. Wizard of Ads® for Contractors hereby irrevocably grants you, and your successors in interest, the non-exclusive, royalty-free, non-transferable, and worldwide right to use the Works in connection with the marketing of your business pursuant to the Marketing Strategy for so long as your business is operational.
How do I measure brand results?

There are a number of interesting ways to measure results. Some people like to get unique identifying telephone numbers, or create branded URLs that redirect to landing pages or the website. However, much of this is a waste of time and energy as it never tells the true story of the brand journey and how it affected the decision-making process.

Other indicators of brand effectiveness include tracking new customers, reactivated customers, or running a brand equity survey to get a sense of your share of mind. Digitally you will see direct search increase, which cannot be affected by anything digital, as well as branded keyword inquiries increase. You’ll, of course, need to get your digital people to add these to your campaigns if you hope to see an increase in conversions.

Wizard of Ads® for Contractors tracks the simplest of indicators. Top line revenue. When your branding takes effect, and the company responds in kind from the phone call or form fill-on, top-line revenue will increase. Efficacy is plotted on a T12, and total lead volume from all sources is tracked.

12 things you should know before signing up.
  1. Quality relationships take time. Branding is a long-term strategy. That’s why most contractors do it wrong, or not at all. There is always a lag between the start of the new campaign and the time it takes your customers to connect the dots. You MUST BE READY, WILLING, AND ABLE to endure this lag period. In our experience, the lag is typically 6 to 9 months, depending on how competitive the marketplace is, your company’s reputation, your budget in relation to reach, and the eight uncontrollable environmental factors. During this time, we will be helping you implement a transition plan to ease the pain. The good news is that this lag only happens once.
  2. Decisions by Committee. We completely reject the notion of decisions by committee. We work with a single, courageous decision-maker. We welcome decision influencers, but we only look to the Owner for the final decision. All decision-makers and influencers must be involved in the Uncovery and Marketing Strategy Presentation if they want to offer input in the future. It is critical that we have a 100% fully approved plan that can be defended and championed by all leaders in the organization.  
  3. Proven Strategy. That means we are not the low-cost provider. With nearly 200 home service clients and a book of strategic devices, tools, and tactics, this isn’t a guessing game for us. We know what to do to make your externally triggered grudge purchase appealing to your potential buyers. If you can deliver the goods, we can continue building relationships. If you are uncomfortable with the idea that you are paying us less now so that you can pay us considerably more once revenues allow, please do not commit. We intend to be your true partners, in sickness and in long as you own your business.
  4. Automatic Payments. Everything is on automatic payments. If you struggle with managing cash flow, figure that out in your business first. We accept all major credit cards and ACH payments.
  5. We Cause Problems. If you don’t have a capacity issue now, I promise you will in about 9 months. Let’s deal with recruitment out of the gate as part of your comprehensive marketing strategy.
  6. We Own the Copyrights. All writing and/or marketing materials we create for you are not works-for-hire. We irrevocably grant you, and your successors in interest, the non-exclusive, royalty-free, non-transferable, and worldwide right to use the Works in connection with the marketing of your business pursuant to the Marketing Strategy for so long as your business is operational.
  7. Brand Building. We will be steering you to limit the use of discounts, rebates, coupons, and sales to attract clients. We know this feels counterintuitive to many, and we will clarify our reasoning. Rest assured, we have considerable experience in creating similar offers that are not damaging to your profitability, your brand’s integrity, and your preferable long-term client relations.
  8. Creative Authority. We must have creative authority over the words. You can accept copy as written or reject it outright, but you cannot modify the words yourself. If you do not like something as written, we are happy to discuss it and make the necessary change to maintain the integrity and intention of the words chosen. Alternatively, we will scrap the concept and create new copy that you are happy to get behind 100%.
  9. Proprietary Algorithm. The media buy must be structured in a very specific way, including running a full 52-week schedule. It is based on brain chemistry, not P&Ls. Once we have committed to the buy, it’s important to avoid adjustments unless they are calculated additions.
  10. Knucklehead Factor. You should expect knuckleheads. For example, when you start running ads that are certain to get attention, you need the courage to continue running those ads, even when you receive complaints. We celebrate complaints. It means we’ve made people feel.
  11. Digital Weasels. In about three months from the time your advertising campaign hits the airways, your digital marketers will show you a marked increase in direct and organic traffic. Some Digital Marketers will mistakenly claim this success as their own. Done properly, you can continue to spend less and less on digital lead generation by increasing your branded keyword online presence.
  12. Annual Marketing Meetings. Travel permitting, we prefer to hold Annual Marketing Meetings (AMMs) outside your city. Years of experience have taught us that we get better results when decision-makers are outside their sphere of influence, away from the day-to-day distractions of the office.

Ready to transform your world?

(do it - you
deserve this)