Your home services business is growing — congratulations!You’re no longer a one-man-brand or only running a few trucks. You should be getting ready to hit breakthrough. And yet, the bigger your business gets, the harder it is to “feed.”Sometimes it feels like you spend more time worrying about demand calls than anything else. If that’s you, you might be suffering from Feed the Beast-itus.
Symptoms of Feed the Beast-itus
Common Symptoms include:
- You’ve had double-digit growth the last few years, but have serious concerns about sustaining that growth rate.
- Pay-Per-Crack is killing you — and you desperately need more of it! The prices are going up, because everybody else is doing PPC now, so it’s not working like it used to.
- You hate — but are still signed up for — every digital lead source available.
- You wake up thankful that today is OK, but you’re already fretting over rest of the week. You wish you had more control over this key “fuel” for your business
- There’s no positive momentum. You get wins, but every new day starts at zero and it’s back to filling those boards.
- You’ve rock-bottomed tune-up and maintenance prices because you’re using them as a lead source. Worse, your average ticket price is too low — the tune-ups aren’t “converting”!
- You’re undecided on diagnostic charges. You’d like to eliminate them, but running too many zero dollar sales calls is killing you.
- You know selling memberships is key, but you can’t crack the code on how to do it.
All of these symptoms point to the same problem — you are trying to manually feed your growing business by hand. And the hungry beast just never stops needing more. Yet you know that some businesses seem to “feed themselves.”There are companies that are two to three times your size in the market and their owners don’t seem to scramble for demand calls like you do.
The Solution to Getting Off Pay-Per-Crack and Creating the Steady Lead Flow You Need
When you wait for someone to need your service, and then react to their immediate need by bidding on keyword searches, you are essentially gambling. You put your money into the digital slot machine and hope something good comes out. And the bigger your business, the bigger your bets, and the harder it is to get lucky all the time. You’re also placing the future of your business into someone else’s hands. Mostly Google’s. In sharp contrast, when you advertise to the masses before they need what you sell, you pro-actively win the sale before it ever happens. You want those prospects searching on your name — not generic industry terms — when they need what you sell. When that happens you win, and everyone else loses.
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