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Finding the Right Mix of Organic and Paid Traffic

Ryan Chute
Ryan Chute
May 18, 2022
Finding the Right Mix of Organic and Paid Traffic

A little birdie told us that companies are experiencing a decline in their web traffic. They're hitting their heads against the wall, trying to determine what they are doing wrong. What they don't know is actually quite simple, and you're in luck because we're about to let you in on the secret. The truth is, you've got to mix both paid and organic traffic initiatives into your marketing strategy "elixir," and finding the right balance is what will make all the difference. If you focus too much on one or the other, your results will begin to dwindle. You see, each type of traffic has its own set of benefits, and they work best when used in unison. The two go hand-in-hand. Paid content marketing will always amplify your organic reach, which will, in turn, amplify your paid marketing efforts and drive KPIs that you didn't even know you could. In this article, we'll show you how you can effectively maximize the perfect blend of organic and paid tactics to take your content marketing strategy to the next level.

Traffic: a Definition

There are many definitions of web traffic, but generally, it refers to the number of visitors that a website receives. This can be measured in several ways, including unique visitors, pageviews, and time spent on site. Web traffic is an important metric for any website, as it can give insights into the popularity of the site, engagement levels, and even potential revenue. However, the two types of traffic that will be taking the main stage in this article are organic traffic and paid traffic.

Organic Traffic

Organic traffic is the term used to describe visits to a website that come as a result of unpaid search engine results. This means that the site has not been given preferential treatment by being featured in paid advertising, and instead has earned its place through organic SEO methods. Organic traffic generally produces higher C. A. P. (conversions, average sale, profits) than paid traffic, as it is more targeted and therefore more likely to generate leads and increase sales. It can also be seen as more sustainable, as it does not rely on ongoing payments to maintain visibility. Several methods can be used to increase organic traffic to a website, such as optimizing for specific keywords, creating high-quality content, and building links from other websites.

Paid Traffic

Paid Traffic

Paid traffic is a type of internet marketing in which advertisers pay to have their ads displayed on websites and search engines. This can be done through various means, such as banner ads, text links, backlinks, or video ads. Paid traffic is an effective way to reach a large audience quickly, and it can be used to target specific demographics or interests. However, it is important to note that paid traffic is generally lower-quality traffic as the majority of conversions are from people who have no opinion about your company, and ultimately see you as a commodity. Therefore, it is important to carefully consider your paid traffic strategy before implementation. At Wizard of Ads®, we help businesses like yours boost their brand presence and website traffic with our holistic marketing approach. Book a call with us today to learn more!

Types of Web Traffic

Organic and paid traffic can come in many forms. Under each umbrella, there are many different directions you can go. Here are some that we find to be the most impactful for businesses.

Direct Traffic

Direct traffic is one of the most important sources of organic traffic for any website. It can be defined as any traffic that arrives at your site from a direct source, such as a user typing in your URL into their browser, or clicking on a bookmark. Direct traffic is an important metric to track because it can be an indicator of the health of your brand strategy and its ability to attract and convert prospects. If you see a sudden drop in direct traffic, it could be an indication that something is wrong with your website, such as a technical issue or poor branding. Digital marketing, therefore, has no ability to affect direct traffic in any way.

Referral Traffic

Referral traffic is the organic traffic that comes to your website from other websites. This can happen in a few different ways. Maybe someone has linked to your website from their own website or blog. Or, maybe you've been mentioned on a social media platform like Twitter or Facebook. In any case, referral traffic is a valuable way to grow your website's audience. Not only does it bring new visitors to your site, but it can also indicate that your site is being talked about and shared online — which can help boost your search engine ranking.

Email Marketing

The power of email should not be underestimated. Email marketing can be one of the most effective ways to reach your target audience and generate interest in your product or service. This type of organic traffic is generated when someone clicks on an email they received from you, either through an email list or a forward. From there, they can read your message and click on a link that brings them to your website. Email marketing can be a great way to connect with potential customers and create a deeper relationship with them. It can also be a great way to increase brand awareness and build trust with your audience.

Social Network Traffic

Social network traffic refers to the number of visitors that a social media site receives. This can be measured in terms of unique visitors or pageviews, and is often used as a metric to gauge the popularity of a social media page. By sustaining a relevant, engaging and impactful voice on social media, you give yourself the best chance to draw in organic traffic that can be converted into leads, customers and valuable relationships. Reply to people's comments! Tell a joke! Post share worthy content at regular intervals! And make use of social media tools to help you better manage your social media presence.

Paid Media Traffic

Paid Media Traffic

With paid media traffic, businesses essentially buy their way to the top of search engine results pages (SERPs). Paid media traffic can be generated through a variety of platforms and tactics, including pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and social media advertising. The goal of paid media traffic is usually twofold: to increase brand awareness and/or increase website traffic. However, because paid media traffic is bought rather than earned organically, it can be difficult to track its effectiveness. Additionally, because paid media relies on platforms like Google and Facebook for its success, there is always the risk that changes in algorithm or policy could drastically reduce the effectiveness of paid media campaigns.

Paid Search Traffic

Similar to paid media traffic, paid search traffic aims to send users to a brand’s website through paid ad placements. The key difference between the two is that paid search traffic occurs when someone clicks on an ad placed within the search engine results pages (SERPs), as opposed to other paid placements that can occur elsewhere on the web. In an SEM campaign, businesses bid on keywords that they want their ads to show up for when people search for those terms on a search engine. The higher they bid, the more likely their ad will appear on the first page of results. Depending on the quality of their ad and landing page, as well as the relevancy of their keyword to what people are actually searching for, they may get clicks even if they're not in the top spot.

Offline Traffic

There are a few different types of offline traffic, but the most common is traffic that comes from television commercials, radio ads, and print ads. This type of traffic is often referred to as "brick and mortar" traffic because it's coming from a physical location. Another type of offline traffic is online traffic that has been generated offline. For example, if you see an ad for a website on TV, and then you go to that website, the traffic that you generate is considered offline traffic, or direct search. Offline traffic can greatly increase your website's visibility and reach new audiences. However, not all offline traffic is good traffic. Make sure you're targeting your advertising to the right audience, with the right message, and that your website is designed to convert visitors into customers.

Landing Page/Clickfunnels Traffic

There are two types of landing page traffic: organic and paid. Organic landing page traffic comes from search engine results, while paid landing page traffic comes from paid advertising. Organic landing page traffic is the most valuable because it is free and targeted. Paid landing page traffic can be effective, but it is often less targeted and more expensive. The best way to get organic landing page traffic is to optimize your website for search engines. This includes creating high-quality content, optimizing your website for keywords, and building backlinks. Paid landing page traffic is typically generated through pay-per-click (PPC) advertising. PPC ads can be effective, but they are often more expensive than organic traffic and can be less targeted.

Finding the Right Mix

Finding the Right Mix

Whether you're looking for free backlinks, or want to leverage branded advertising, there are techniques that can work for you. You don't have to rely on just one method of getting traffic to your site, you can use a combination of both paid and organic traffic sources. Here are some of our tips on finding the right balance that works for you:

  • Test organic keywords with paid search

Before you invest a lot of time and money into optimizing your website for certain keywords, test them out with paid search. You can use ahrefs as a free backlink checker and to also see how much traffic certain keywords get and whether they're worth pursuing organically.

  • Find good paid keywords to target using organic keyword research

Use your organic keyword research to find new paid keywords to target. Look for high traffic keywords with low competition that you could realistically rank for and put them in your meta titles and meta descriptions.

  • Paid advertising can be used to increase traffic and attention to seasonal or new content

You can use paid traffic to draw attention to new blog posts or pages on your website. This is especially effective around holidays or during other busy times of the year.

Use a DA (domain authority) checker to calculate the domain rating score of your website. This shows how much authority your site has based on the quantity and quality of external backlinks to a website.

  • Target hard-to-reach keywords using paid search

Paid traffic can be used to target meta keywords that are difficult to rank for organically. This can help you reach potential customers who are searching for your products or services.

  • Make use of organic content to strengthen paid campaigns

To make your paid campaigns more effective, you can include free links to your website's organic content. This will help improve your website's overall SEO and visibility.

  • To maximize your SERP presence, combine paid and organic search

Paid and organic search work best when used together. A mix of the two can help you achieve a higher ranking on SERPs, as well as increased CRM (conversion rate optimization) and brand awareness.

Ultimately, the key is to experiment and find the perfect mix of paid and organic traffic that works for your business. There is no magic formula, so it's important to test different tactics and see what conversion rate optimization you can achieve. Start by testing different combinations of paid and organic traffic, and then adjust your strategy as needed. By finding the right mix, you can create a sustainable and successful traffic strategy that will help you reach your business goals. However, if you'd rather skip all the pesky trial and error and work with an expert, we can help. At Wizard of Ads®, we help businesses build powerful brands by maximizing their marketing efforts to get the most ROI. We understand what works and what doesn't, so we can help you find your perfect mix of paid and organic traffic. To learn more about how we can help, book a call with us today. We'd be happy to chat with you about your specific needs and goals.

(Online)
(Offline)
(Organic Traffic)
Ryan Chute
Ryan Chute

Helping small businesses become BIG brands with a holistic marketing strategy that speaks the same language across all sales and marketing channels.

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Frequently asked questions

Questions? We’ve got answers.

Who does the Wizard of Ads® for Contractors work with?

Wizard of Ads® for Contractors work with healthy and growing Residential Home Service Contractors hungry to grow by multiples, like you.

You are ready, willing, and able to grow your business. You are open to change and are seeking a distinctive angle of approach to gain the time and attention of a too-busy public.

You know that lasting relationships take time, patience, and good energy to nurture and cultivate. We carefully enter into every arrangement with the intention of working with you for as long as you own your business. You prefer lasting partnerships.

You are already a solid operator. You have successfully grown your business and appreciate the impact the right brand story will have to get to the next level in your operation. You know a strong relational message takes time to gain momentum, but it’s worth the one-time short-term discomfort for the long-term gains.

Marketing cannot fix a failing business.

We accelerate what’s already happening in a business. If your business is on the rocks, marketing will only speed up the inevitable.  

You’re focused on lasting change that leads to exponential, profitable growth, not just sales at any cost. Intuitively, you know that communication that enhances every element of your customer's experience and your employee's culture is the key to your success.

How does the Wizard of Ads® for Contractors charge?

Traditional marketing agencies are designed to capture the greatest amount of revenue from a client, regardless of results. Every last item is billed and expensed to the client. Typical agency fees can represent a whopping 55% of the entire advertising budget. That means a $5 million dollar advertising budget, you would spend $2.75 million on agency fees.

Think of Wizard of Ads® for Contractors as the Anti-Agency.

Our income is not tied to your advertising budget. Our income is exclusively tied to your growth. Our goal is to maximize your advertising impact with the lowest reasonable spend. This allows you to spend only what is necessary or to put extra horsepower into aggressively growing in your market.

The genius of this model is that it perfectly aligns our motivations as true partners for exponential profitable growth without the pain of being unaffordable. Ultimately, we are confident in taking the risk of being underpaid in the first few years because we know the results always speak for themselves.

Next, we do not accept commissions, referral fees, kickbacks, or other compensation from any service providers we recommend or engage for production work. Most agencies do. This includes the 15% agency commission for media buying. This approach is considerably different from the compensation plan employed by most advertising agencies, as it eliminates any potential conflicts of interest and allows us to focus our entire attention on helping you grow your business profitably as a true partner. For example, a $500,000 annual media buy would involve a $75,000 commission that we would have removed directly from your media providers' invoices.

This is the perfect pricing model for Residential Home Services.

By tying ourselves to gross revenue, we only have one motivation. Your motivation. We have no motivation to convince you to spend more money on marketing than what is necessary, and since we are a variable expense to sales, we NEVER become too expensive to have us on your team.

In almost every case, we end up lowering the amount of money you spend. We will stay within your planned marketing budget, including your media spend, production, and our Annual Fee. Add on the fact that you get any and all commissions back for media buys and various services provided by outside providers, and you will actually save money having us on your team.

Don’t forget, we have the largest buying power in North America for media buying, meaning for every dollar you spend buying media, we only spend 27 cents on average. This stretches your reach, impact, and frequency in a way no other agency (or yourself) can achieve on your own, saving you hundreds of thousands of dollars, eventually millions, every single year.

Clients who heed our advice and embrace our Marketing Strategy quickly add $1 million in incremental revenue to their business, making your investment a smart bet and a bit of a no-brainer.  

There is no longer any guesswork, hope, or fear that our marketing strategies are going to work. If our client’s are able to abandon any limiting beliefs about marketing, deliver operational excellence, and play the long game, our marketing strategy will accelerate their profitable growth.

Wizard of Ads® for Contractors pricing model is based solely on the topline revenue of your company. It consists of an Upfront Fee and an Annual Fee. These fees are inclusive of scheduled travel, services, and all other expenditures as outlined in the Consulting Agreement.

The Upfront Fee covers the intensive Uncovery Process, the first year’s Media Buy, the Creative Process, and the Market Research while the Annual Fee goes toward implementation, ongoing creative and consulting, and next year's media buy. You get a team of 3.5 people, with direct access to a top tier Creative Lead and Media Buyer, and on-demand access to me as your Master Strategist. You will also have a full-time Account Manager keeping everything on track.

While the upfront does have an initial pinch, it is easy to amortize the investment over the many years we will be working together to grow your business. Wizard of Ads® retain clients for 10 years, on average. The sale of the business is the number one reason for termination. We actively terminate the bottom 1% of clients who are unwilling or unable to follow our strategies.

Wizard of Ads® for Contractors believes that all rewards should be directly correlated to the success of our clients. This means that the Wizard of Ads® for Contractors only receives a raise when the company achieves growth. For example, if your gross sales for the year have increased by 25%, the Annual Fee you pay us in the following year will also be increased by 25%. Likewise, if your gross sales decrease, our Annual Fee will decrease by the same percentage during the following year.

This is an exceptionally easy and fair way to track and reward success. This model was developed by Wizard of Ads® over 35 years ago and has served us well because it serves our clients well.

As a rule of thumb, we take the risk of working for considerably less than our actual value in the first few years as we help accelerate growth. This means you need to be willing to pay us exceptionally well when you start doing even better.

When should I engage The Wizard of Ads® for Contractors?

There are four key revenue stages for engagement with the Wizard of Ads® for Contractors.

  1. Under $3.6 million in revenue
  2. Between $3.6 and $10 million in revenue
  3. Between $10 and $20 million in revenue
  4. Over $20 million in revenue

Under $3.6 million in revenue is an investment in your brand. This will serve you well in establishing your brand story early on and help you with your name, logo, and truck wrap design. It's easier to create pictures from a story than it is to make a story based on pre-drawn pictures. You'll be glad you did. Everyone on a fast path to growth is.

Most clients start with Wizard of Ads® for Contractors between $3.6 and $10 million in revenue. They have often seen a natural ceiling with their leads for demand service and are looking for ways to push past the ceiling. This can only be done with a properly executed brand strategy, specifically in mass media with a sticky story.

Between $10 and $20 million in revenue, Wizard of Ads® for Contractors has some natural economies of scale. This is a sweet spot where Wizard of Ads® for Contractors can offer some added value in getting the ball rolling.

Over $20 million in revenue is actually the lowest cost point of entry as a percentage of revenue, but not the cheapest time to start with the Wizard of Ads® for Contractors. Leveraging all economies of scale aside, we have been left out of the upside along the way, so engaging when over $20 million in revenue means we have to mend a lot of fences damaged along the way. This is also where clients see significant savings in their media buys and production costs.

There are also three market sizes to consider.

  • Primary Markets are the top 50 cities in America.
  • Secondary Markets are the smaller cities in America.
  • Tertiary Markets are the more rural trade areas in America.

When considering an engagement with The Wizard of Ads® for Contractors, consider what size market you are in. For example, a $3.6 million company in a Primary Market will struggle to get the necessary reach needed to make a splash. You either have to be more patient than a larger company or spend more money to accelerate your reach.

Alternatively, a $5 million company in a Secondary Market will look like a pretty darn big fish in a medium-sized pond.

A $20 Million company in a Primary Market will feel like a $50 million company using our strategies to potential customers.

The key to remember is that the earlier you start with the Wizard of Ads® for Contractors, the lower the investment to get started. As they say, the best time to plant a tree was 20 years ago. The second best time is today.

Are production costs included in your fees?

The Wizard of Ads® for Contractors Creative Lead will create the ad copy, cast the voice actors, source the production house, direct the performance, pick the music bed, manage all the edits, and provide you with the completed ad for final approval before sending to air on your behalf. This is included in our fees.

You pay for the production house, actors, royalty-free music, and jingles directly to avoid any potential for markups, commissions, or management fees.

We have many friends in the industry that give our clients good deals due to the large volume of work we provide them. We will introduce you to them.

How long before a brand-forward strategy starts working?

In approximately three months of activation, we’ll just be getting live on air. In six months (3 months on air), you’ll be getting anecdotal feedback from people that you are being heard, but there will be no direct line to revenue.

After 6 months on the air, you’ll think you made the biggest mistake of your life signing up for this branding nonsense. After 9 months on the air (12 months in) you’ll see the light at the end of the tunnel.

At 12 full months on the air, you’ll know why you did this branding thing. Two years from now, we'll be clinking champagne flutes as you wonder why you didn’t do this sooner.

How long before we’re live?

The general guideline is 70-120 days, depending on the level of production needed and if there is a name change to your business.

This includes an onsite visit, a deep dive into research, and getting things created, negotiated, approved, produced, and live on the air.

  • Uncovery - 15-30 days based on travel. 1-2 days onsite.
  • Research - 30-60 days based on the scope of work.
  • Creative and Media Buy Process - 45 to 60 days
  • Offline Production - 15 days for radio. 30 - 60 days for television.
  • Online Production (if switching) - 60 days

This means planning for roughly 90 to 120 days in the proper development and production of a completely unique Marketing Strategy before anything hits the airwaves.

Are you exclusive?

Creatively, yes. During the term of this Agreement, all Creative Partners assigned to your Account shall not engage, directly or indirectly, as an employee, officer, manager, partner, consultant, agent, owner, or in any other capacity, in any competition of the client, including any company engaged in marketing consulting.

For clarity, the Creative Partner is defined as the individual Wizard of Ads® Partners who is responsible for creating your creative strategy and ongoing creative copy. Competition is defined as companies that engage in the same industry and business units (e.g., HVAC, Plumbing, etc.) as you. The market area is defined as the area where the marketing message naturally reaches through DMA or 60 miles from the city center of the client's service area(s).

Naturally, we exclude any potential future competition in markets where you are not currently active at the date of signing.

We do not limit Media Buyers in any market. Media Buyers get better deals for larger volumes, making it beneficial for the client to have the Media Buyer available to do as many buys as possible to secure the best deals on the client’s behalf.

Do you do digital marketing?

In rare circumstances, Wizard of Ads® for Contractors will provide specific digital marketing solutions. Wizard of Ads® has very specific Partners that provide digital services that serve Residential Home Services effectively. Under no circumstances will digital marketing services be offered without Wizard of Ads® for Contractors' core solution.

It is most likely that Wizard of Ads® for Contractors will work with your existing digital partners and suppliers. If you do not have a reliable digital provider, we would be happy to introduce you to a number of great providers that play nice with Wizards.

Do you do jingles?

Wizard of Ads® for Contractors can assist you in getting a jingle for your business. Like any other tactical element of a marketing strategy, we do not produce a jingle for the sake of a jingle.

If you do not have a story or a strategic reason to have a jingle...or an ad campaign to tie it to, do not waste your hard-earned money on a jingle. You are wasting your time and money.

When you do build a single unified marketing strategy that incorporates a jingle for a specific (often scientific) reason, we have a Jingle Wizard who has studied the art and science of jingle design.

He will score you an original, royalty-free jingle, including professional singers, musicians, and producers. He will not knock off a generic jingle from a publicly available music bed that sounds like everyone else's jingle.

Your jingle will serve a very specific reason and produce a very specific result. Have you guessed how much we love jingles yet?

Who owns the copyrights?

Wizard of Ads® for Contractors owns your copyright for two very specific reasons. We also provide a fair use clause in all contracts to ensure you are in no way limited to the access of your creative works, whether you are working with us or not.

The first reason we own your copyright is to ensure that we do not have to go up against our own creative works in other markets we serve. This means you are not allowed to lend, give, borrow, tweak, rent, lease, or sell your creative works to any other company at any time.

The second reason we own your copyright is that we can establish a one-time value for your creative works in the event that someone steals the content. Upon selling you the copyrights, you can go after the perpetrator for theft and make a considerable bounty in a slam dunk case.

Here is how Wizard of Ads® word the fair use of your copyright for as long as your business is in operation:

All writing and/or marketing materials we create for you are not works-for-hire. Wizard of Ads® for Contractors hereby irrevocably grants you, and your successors in interest, the non-exclusive, royalty-free, non-transferable, and worldwide right to use the Works in connection with the marketing of your business pursuant to the Marketing Strategy for so long as your business is operational.
How do I measure brand results?

There are a number of interesting ways to measure results. Some people like to get unique identifying telephone numbers, or create branded URLs that redirect to landing pages or the website. However, much of this is a waste of time and energy as it never tells the true story of the brand journey and how it affected the decision-making process.

Other indicators of brand effectiveness include tracking new customers, reactivated customers, or running a brand equity survey to get a sense of your share of mind. Digitally you will see direct search increase, which cannot be affected by anything digital, as well as branded keyword inquiries increase. You’ll, of course, need to get your digital people to add these to your campaigns if you hope to see an increase in conversions.

Wizard of Ads® for Contractors tracks the simplest of indicators. Top line revenue. When your branding takes effect, and the company responds in kind from the phone call or form fill-on, top-line revenue will increase. Efficacy is plotted on a T12, and total lead volume from all sources is tracked.

12 things you should know before signing up.
  1. Quality relationships take time. Branding is a long-term strategy. That’s why most contractors do it wrong, or not at all. There is always a lag between the start of the new campaign and the time it takes your customers to connect the dots. You MUST BE READY, WILLING, AND ABLE to endure this lag period. In our experience, the lag is typically 6 to 9 months, depending on how competitive the marketplace is, your company’s reputation, your budget in relation to reach, and the eight uncontrollable environmental factors. During this time, we will be helping you implement a transition plan to ease the pain. The good news is that this lag only happens once.
  2. Decisions by Committee. We completely reject the notion of decisions by committee. We work with a single, courageous decision-maker. We welcome decision influencers, but we only look to the Owner for the final decision. All decision-makers and influencers must be involved in the Uncovery and Marketing Strategy Presentation if they want to offer input in the future. It is critical that we have a 100% fully approved plan that can be defended and championed by all leaders in the organization.  
  3. Proven Strategy. That means we are not the low-cost provider. With nearly 200 home service clients and a book of strategic devices, tools, and tactics, this isn’t a guessing game for us. We know what to do to make your externally triggered grudge purchase appealing to your potential buyers. If you can deliver the goods, we can continue building relationships. If you are uncomfortable with the idea that you are paying us less now so that you can pay us considerably more once revenues allow, please do not commit. We intend to be your true partners, in sickness and in health...so long as you own your business.
  4. Automatic Payments. Everything is on automatic payments. If you struggle with managing cash flow, figure that out in your business first. We accept all major credit cards and ACH payments.
  5. We Cause Problems. If you don’t have a capacity issue now, I promise you will in about 9 months. Let’s deal with recruitment out of the gate as part of your comprehensive marketing strategy.
  6. We Own the Copyrights. All writing and/or marketing materials we create for you are not works-for-hire. We irrevocably grant you, and your successors in interest, the non-exclusive, royalty-free, non-transferable, and worldwide right to use the Works in connection with the marketing of your business pursuant to the Marketing Strategy for so long as your business is operational.
  7. Brand Building. We will be steering you to limit the use of discounts, rebates, coupons, and sales to attract clients. We know this feels counterintuitive to many, and we will clarify our reasoning. Rest assured, we have considerable experience in creating similar offers that are not damaging to your profitability, your brand’s integrity, and your preferable long-term client relations.
  8. Creative Authority. We must have creative authority over the words. You can accept copy as written or reject it outright, but you cannot modify the words yourself. If you do not like something as written, we are happy to discuss it and make the necessary change to maintain the integrity and intention of the words chosen. Alternatively, we will scrap the concept and create new copy that you are happy to get behind 100%.
  9. Proprietary Algorithm. The media buy must be structured in a very specific way, including running a full 52-week schedule. It is based on brain chemistry, not P&Ls. Once we have committed to the buy, it’s important to avoid adjustments unless they are calculated additions.
  10. Knucklehead Factor. You should expect knuckleheads. For example, when you start running ads that are certain to get attention, you need the courage to continue running those ads, even when you receive complaints. We celebrate complaints. It means we’ve made people feel.
  11. Digital Weasels. In about three months from the time your advertising campaign hits the airways, your digital marketers will show you a marked increase in direct and organic traffic. Some Digital Marketers will mistakenly claim this success as their own. Done properly, you can continue to spend less and less on digital lead generation by increasing your branded keyword online presence.
  12. Annual Marketing Meetings. Travel permitting, we prefer to hold Annual Marketing Meetings (AMMs) outside your city. Years of experience have taught us that we get better results when decision-makers are outside their sphere of influence, away from the day-to-day distractions of the office.

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