Credible ads are essential to building a reliable and trustworthy empire. Presenting just the facts, however, doesn't always provide the creative punch that consumers remember. Relevance supplies the perfect amount of desire that drives a person to want what you're offering without being pushy. And then, BOOM! You've persuaded your customer base to buy and come back for more. But how do you achieve truly explosive advertising?The answer is quite simple: matches and gunpowder.
Relevance and Credibility
Have you ever heard an argument that presented all the facts but didn't care?It's because the person making the argument didn't know how to make you care. In other words, good marketing requires more than just presenting the facts. You must engage your audience's emotions in order to get them to take action. Think about the last time you made a major purchase. Whether it was a car, a house, or even a pair of shoes, you didn't just buy them because they met your practical needs. You also bought it because you liked it. To truly persuade someone, you need the matches and the gunpowder. Luckily, we have the two ingredients you need to make your writing and advertising explosive.
Relevance houses the ability to target an audience with laser precision. In the digital age, this is especially important as internet users are bombarded with content from all sorts of sources. Thus, if your content isn't relevant to your target audience, it's likely that they'll tune it out. That's why, when creating content, it's essential to have a clear understanding of who your target audience is. From identifying their needs to understanding their pain points, this knowledge will help you create content relevant and engaging. Once you've nailed down your target audience, only then can you form a content strategy that will resonate with them.
Your content must be trustworthy if you want to build a relationship with your audience. After all, why would they want to listen to you if they don't think you know what you're talking about?To be seen as an authoritative figure in your industry, always ensure that your content is well-researched and trustworthy. This will make your content credible and give your audience peace of mind knowing that you're not just making things up. At Wizard of Ads™, we carry the matches and gunpowder to start fires that burn brighter, hotter, and longer. But it’s up to you whether you light the match. If you're looking for explosive ads that demand positive attention and results, we've got you covered. Book a call with Ryan Chute of Wizard of Ads® today.
Ad Writers that Understand Relevance
The truth is, ad writers that understand relevance produce more effective ads. The problem, however, is that writers who understand relevance are generally allergic to credibility. In other words, they present emotional arguments that lack strong evidence. This can be incredibly damaging to your brand. After all, emotional manipulation can only take you so far. At some point, you need to offer credible, concrete evidence to back up your claims. Otherwise, you risk coming across as inauthentic, which is something no brand can afford. There are, however, a few things you learn from over-relevant copy. Here are a few key takeaways:
How do you make ads more relevant?
Get to know your audience. By considering who your target audience is, you can better understand what they want and need from you. This will help you to produce emotionally relevant content that speaks to them on a personal level. Some ways to research your audience include:
- Asking them directly through surveys or polls.
- Studying your customer base and target market pain points and pleasure points.
- Analyzing your website traffic and user behavior.
And more!Through your research, you can begin to understand what kind of messaging will resonate the most with your audience. You can also discover what channels they prefer to use to consume content. Once you have a deeper understanding of your audience, you can start creating content that is more relevant to them. This however, will only be effective if you present the facts.
Ad Writers that Understand Credibility
It's not easy to write credible ads. After all, with all the content that's out there, it can be hard to trust anything that we see or read. Ad writers that understand credibility, however, have it down to a science. So much so that writers who understand credibility seem allergic to emotional relevance. Remember when you tuned out that argument that presented all the facts but still didn't care?That's because credibility is only relevant when it's backed by an emotional investment. And despite our rational nature, we are emotional creatures. There are, however, a few things you learn from factual copy. Here are a few key takeaways:
How do you show credibility in advertising?
Bring in or become an expert. If you want people to believe what you're saying and take you seriously, you need to back up your claims. One way to do this is by becoming an expert on the topic at hand. Showing that you have in-depth knowledge and understanding will go a long way in convincing others that you're credible. If you're not an expert, you can still build credibility by bringing in someone who is. Having a well-respected individual vouch for you can help people see that you're worth listening to. This can be done through customer testimonials, celebrity endorsements or even quotes from experts in your industry. No matter what route you take, remember that credibility is built over time. Credibility, however, can be irrelevant without sparking an emotional response.
Relevance with Credibility
Advertisements that combine relevance with credibility have the ability to change the world. In other words, ads that are believable and relevant have the power to enact change on a much larger scale. If you can combine both in your advertising, you will be far more successful than those who rely on outdated methods of persuasion. Combining the two, however, can be difficult. In fact, it can take a considerable amount of time. But it's worth it. Advertising that is emotional and trustworthy will always be a powerful means for brands to connect with consumers personally. But how do you show relevance and credibility in advertising?
The Matches And Gunpowder of Advertising
The answer is simple: be authentic, be relevant and be human. While you are crafting your next ad campaign, ask yourself: "Does what I’m about to say have relevance?"
- Will it speak to the hearts of my audience?
- Will they be moved?
And then ask: "Is my message credible?"
- Are my promises supported by evidence without loopholes?
- Will the audience have confidence in what I’m saying?
By asking yourself the questions above, you can craft relevant and credible ads – the match and gunpowder of successful advertising. Ad copy can quickly become irrelevant and dull if you're not careful. As such, it's essential to be aware of the principles of persuasion if you want your ad to be successful. At Wizard of Ads®, we house the strategies and experience you need to fire up your audience. We understand how to tap into the emotions and logical reasoning that persuade and lead people to take action. To learn more about how we can help you build your empire and close more deals, book a call with us today.